100Smarterliving

A start up with 8 designers, 2 media platforms, 1 mission and endless coffee to help other designers recognize our role in shaping the future.

 

Smarter living was an online content website that helped other designers recognize the potential impact they have on shaping the future of society. My role was primarily focused as a social media strategist, Infographic Designer & UX Researcher.

Fast forward to 2020, even though the site is no longer live, some of the ideas still remain on Twitter , Facebook & Interviews.

Mission Video

 

User Journey

 

Site map

 

Beta Testing

Our design decisions are made through Beta testing. In order to figure out what design, content and experience is optimal for designers, we released different versions of beta sites for two weeks to collect user data.

Overall Results:

  1. Icon

  2. Intrigue headline

  3. Short summary

  4. Infographic

 

Final Designs

After creating the website, we decided to spread our mission further by sharing our ideas on Facebook & Twitter and even interview other amazing designers such as Debbie Millman herself.

smarterliving.gif
 

Reflection

This project still holds a special place in my heart and still carry the mission and purpose with me on a daily basis as a product designer.
The biggest learning from this project is the joy of being able to collaborate with other designers and truly the value of teamwork and how much a team can accomplish in the span of 5 months.